Dealing with a Life Estate Tenant

Like any good sales appeal asks: "What's in it for them?"

The technical part is only one thing. The real issue centers around why they ought to sell. What's the catalyst? Is the property free and clear?

Are you offering greener pastures or relief of some pain?

Also, most people are still biased in favor of the devil they know. Why else would people live in the lifestyles they sometimes do? Because it's easier for them to rachet down and lower their standards. People really don't want to pay the real price of solutions- they want RELIEF!

So, find the pain and offer relief.

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