Naming Your Company

It seems to me that there are five possible constituencies one has to deal with, and identify with, in the foreclosure investing world.

The first instance is when you're initially buying foreclosures. There your name is prominent when dealing with a defaulting owner before the sale, or with an REO lender after the sale, or with a junior bene seller during the foreclosure of a senior trust deed.

Another instance is when you're dealing with investors to raise the cash to fund your palate of foreclosure deals. And finally, perhaps the most obvious instance is when you're reselling or cashing out of your variegated, foreclosure investments.

Ideally, it's appealing to come up with just one, or no more than two, named entities to take care of your entire foreclosure panoply.

First of all, you probably won't want to use the word "foreclosure" because of its possible negative connotation with some of the public. Secondly, you probably don't want to use any individual's name, just to avoid any possible association with some future scandal or personal notoriety.

Also, in this business you'd want to avoid being too narrowly regionalized with a name that focuses on a city, zone or sector, such as Indian Wells Investments, Mid-City Holdings, Valley View Ventures, etc.

For starters, look around to the monikers used by big institutions like insurance companies, mutual funds, cigarette companies, savings & loans, banks, airlines, software companies, car manufacturers, etc. Hereinbelow are some examples to help you conjure up the right fit.

Institute	Money	Spectrum	American	Universal	Property
Legacy	Century	Concepts	Financial	Ventures	Precision
Infinite	Resource	Fortune	National	Partnership	Citadel
Management	Royal	Corona	Asset	Imperial	Advisors
Capital	Prime	Associates	Platinum	Interchange	Service
Diamond	Strategic	Plan	Specialists	Guide	Saturn
Solutions	Advance	Liberty	Advantage	Momentum	Maxima
Disposition	Alliance	Enterprise	Meridian	Premier	Superior

The one caution I'd suggest, when working within the proscriptions of California's Civil Code §1695.17, is to make crystal clear on all your internal, transactional paperwork that you and your business entity, are one and the same. (And if you aren't the sole owner of the entity, at least be the majority owner).