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Variable Range Marketing

Posted by Jack Lo on June 21, 2002 at 9:00 AM

Ward (and all),

Can you please elaborate on how you position variable range marketing to prospective buyers? Do you list the price range in the newspaper ad itself? If so, how do you word it?

Finally, it seems that, based on its diminished visibility compared to some years ago, this concept has lost some favor with Prudential and other sellers. Is there any reason for this? Thanks.


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